Market regulation

€500 million fine for Apple – punishment or peanuts?

29 April 2025

The EU has fined Apple (€500 million) and Meta (€200 million) under the Digital Markets Act, its new law to keep Big Tech companies in check. Apple was punished for making it difficult for app developers to tell users about cheaper deals outside the App Store.

Meta was fined for its "pay or consent" model, where users had to either agree to hand over their personal data or start paying for access to Facebook and Instagram.

While the European Commission insists the penalties are "simply the result of applying the law", the broader political context is impossible to ignore. US president Donald Trump has already accused Europe of using tech regulation not to protect consumers but to shield weaker European companies and punish dominant American ones, and has threatened new tariffs.

Even if the EU insists it's only enforcing the law, moves like this could risk fuelling an already tense trade relationship.


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